Nila Boutique Hotel

Case Study:

Transforming a Piece of Coastline into a Boutique World of Curated Experiences

Client: Nila Boutique Hotel

Location: Morocco

Year: 2025

Role: Creative Director & Experience Design Consultant

Scope of Work: Brand Identity, Strategy and Marketing, Spatial & Experience Design, Creative Assets

Nila Boutique Hotel is a concept for a coastal retreat in Taghazout, Morocco — designed as a boutique destination specializing in curated, one-of-a-kind experiences. The vision blends Moroccan landscape, storytelling, and design into an intimate hotel that connects guests to both culture and nature.

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Approach

Brand & Location

Identified and positioned the site along Taghazout’s dramatic coastline.

Vision & Concept

Defined Nila as a boutique retreat specializing in curated experiences.

Aesthetic Direction

Developed the stylistic identity, weaving Moroccan craft with boutique minimalism.

Experience Design

Created offerings such as desert storytelling and surf voyages on wild beaches.

Visualisation Tools

Produced AI-generated renders to illustrate mood, space, and guest journey.

Investor Storytelling

Designed the pitch deck to communicate the vision and secure partnerships.

  • Lobby

  • Reception

  • Rooms

  • Rooms

  • Pool

Outcome

A comprehensive concept package — aesthetic, offerings, and investor materials — positioning Nila as a future boutique icon in Taghazout, ready for development and investment.