Ashtari Hotel

Case Study:

Transforming a Castle into a World of Wonder

Client: College of Extraordinary Experiences

Location: Poland

Year: 2024

Role: Scenography Designer & Experience Curator

Scope of Work: Scenography Design, Team Leadership, Space Transformation, Participant Engagement

Perched above the southern hills of Lombok, Ashtari was known primarily as a restaurant with a yoga shala. I was invited to reimagine its future and craft a new identity. Through market research and competitor analysis, I mapped emerging hospitality and wellness trends across Bali, Lombok, and Southeast Asia. From there, I designed the future vision for Ashtari — evolving it into a holistic sanctuary that merges architecture, rituals, dining, and brand storytelling.

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Approach

Brand Identity

Designed the logo, tone of voice, messaging, color palette, typography, and photography direction. Developed a marketing plan and communication templates.

Experience & Rituals

Mapped the customer journey and created new rituals to anchor guest experiences.

Architecture & Masterplan

Collaborated with Pablo Luna Architects to design a master plan where circulation and spatial progression feel intuitive, sacred, and non-linear..

Products & Shop

Designed the retail concept and merchandise line, curating products that extend Ashtari’s ethos into everyday life: ceramics, herbal teas, elixirs, adaptogenic blends, woven textiles, and small-batch pantry goods.

Culinary Direction

Collaborated with the chef to create a new menu inspired by slow food and Ayurvedic principles, highlighting seasonal, local produce.

Recovery Center

Expanded the yoga shala vision into a holistic recovery space, integrating spa, sauna, ice bath, and movement areas for restorative wellness.

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  • An image of The Float House.

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  • An image of the Float House.

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Outcome

The result is a clear, investable blueprint for Ashtari’s evolution: a revitalized brand identity, a culinary program rooted in local culture, and an architectural master plan that aligns food, ritual, and wellness. With the addition of a recovery center and a curated retail offering, Ashtari is now positioned to grow into a hilltop sanctuary for slow living, dining, and sensorial discovery.